Superior Insurance Group won’t make you feel like just another number.
We are your trusted independent insurance agency.
At Superior Insurance Group, we want to help you protect what’s important to you. With a mind towards excellent customer service and comprehensive coverage, we work with you to help you find solutions for your needs. You won’t feel like just another number when you work with us because we truly care about you.
The agents of Superior Insurance Group, formerly Northway Plum Insurance Agency, have been serving clients in Michigan and more since 1976. We pride ourselves on delivering solutions in both insurance and financial needs to more than 6,000 individuals, families, and businesses within our communities. We stand devoted and committed to establishing a solid relationship with you through practical solutions and outstanding service so that we can better serve you and your unique needs.
We are an independent agency which means we work for your interests, not the insurance companies’. We can help you find the right insurance coverage to help you meet your needs from some of the nation’s top-rated carriers. With our ability to shop your coverage around, we’ll help you get a blend of price, policy, and service to assist you in protecting what matters most. We are committed to providing fast, fair, and friendly customer service to help bring you peace of mind.
The Advantage of an Independent Agency Working for You
What makes our independent agency different?
- Personalized insurance solutions.
- Friendly, knowledgeable service.
- Building trusted relationships.
Get the power of choice when it comes to finding the right insurance for your situation. We offer a wide variety of policies and price points to choose from.
Rely on us to simplify the insurance process, from advising you on your risks and solutions, to advocating on your behalf to the insurance company.
Count on us to be there for you every step of the way with personable and professional service so you always have the right coverage for your insurance needs.
Request an Insurance Quote
As an independent agency, we are here to help you find the right coverage.
Get a Quote
It only takes a minute to get started.
- Fill out the form, we’ll be in touch.
- Go over your options with an agent.
- Get the coverage you need.