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Superior Service From a Superior Agency

Superior Insurance Group is here to help you find quality insurance solutions.

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Business Insurance

Solutions to help protect your company.

Industry Solutions

Coverage for a variety of industries.

Personal Insurance

Solutions with your lifestyle in mind.

Employee Benefits

Coverage to help your employees.

Welcome to Superior Insurance Group

Learn more about our agency.

Superior Insurance Group, formerly Northway Plum Insurance Agency, is a local independent insurance agency with one mission: to go above and beyond your expectations. Insurance can often seem cold and unfriendly, but we’ve been looking to change that since we opened in 1882. When you work with us, we strive to make you feel cared for and not like another number in a spreadsheet. We’ll act as your trusted guides, helping you find coverage to help you meet your needs.

Because we’re independent, we work with a variety of top-rated carriers. That means we can work with you to help you find a mix of price, policy, and service to help you protect what matters most. With our commitment to fast, fair, and friendly, you can trust that you’re working with an agency that has your best interests at heart. Whether you need protection for your business, your family, your home, or more, we can help you.

About Our Agency

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As an independent agency, we are here to help you find the right coverage.

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The Advantage of an Independent Agency Working for You

What makes our independent agency different?

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We represent multiple insurance companies.

We are by your side every step of the way.

We offer a wide variety of insurance solutions.

We are there for you in your time of need.

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  Get in Touch
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The Solution to Your Insurance Needs

Providing a variety of business insurance, personal insurance, and employee benefits solutions is what Superior Insurance Group does best.

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Professional Associations

Our professional associations signal a dedication to customer service and helping our clients to the best of our ability.

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Real clients. Real reviews. Real coverage.

“Paul and his team are the absolute best. They are professional, thorough, and great to work with. Highly recommend working with Superior!”

– Noah T.

Paul Wiese goes above and beyond to make sure his customers are properly insured with the exact coverage they need. I’d highly recommend Superior Insurance Group.

Angie S.

If you need someone to walk you through your policy and make sure you have adequate coverage, the folks at Superior Insurance Group are the right people for the job!

Paul D.

Serving Michigan and More

We have two convenient offices in Bay City, MI, and Gaylord, MI, allowing us to serve clients throughout Michigan and over four other states.

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What We Offer
  • Our streamlined and efficient process.
  • The same treatment for all commercial lines accounts.
  • Annual reviews for commercial and personal lines accounts.
  • Commercial line checklists.
  • One-on-ones to make sure nothing gets missed.
  • Optional considerations or enhancement coverages.
  • True value, not just price.
Find Out How
Interactive Graphic

Click it. Read it. Cover it.

Get a glimpse of the risks you face and how your insurance can protect what matters most.

Garage Repair Shop 101

Make sure you cover the unique risks you face with garage repair shop insurance.

  • Click on the hotspots.
  • Discover your risks.
  • Get the right coverage.
Not what you’re looking for?

Find even more interactive graphics for farm insurance, contractor insurance, home insurance, and auto insurance.

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How can Superior Insurance Group help?

24/7 Client Center
Report a Claim

Get support in filing your claim.

Policy Change

Fine tune your policy options.

Request Certificate

Get proof of your insurance quickly.

Auto ID Card

Lose your card? Get a new one.

Pay Bill

Make payments securely online.

Policy Review

Compare your coverage with your current needs.

  Contact Superior Insurance Group

As an independent agency, we are here to help you find the right coverage.

  • Please do not include sensitive, private information in this area.
  • This field is for validation purposes and should be left unchanged.