Superior Insurance Group is here to help you find quality insurance solutions.
Contact UsClient Center
Welcome to Superior Insurance Group
Learn more about our agency.
Superior Insurance Group, formerly Northway Plum Insurance Agency, is a local independent insurance agency with one mission: to go above and beyond your expectations. Insurance can often seem cold and unfriendly, but we’ve been looking to change that since we opened in 1882. When you work with us, we strive to make you feel cared for and not like another number in a spreadsheet. We’ll act as your trusted guides, helping you find coverage to help you meet your needs.
Because we’re independent, we work with a variety of top-rated carriers. That means we can work with you to help you find a mix of price, policy, and service to help you protect what matters most. With our commitment to fast, fair, and friendly, you can trust that you’re working with an agency that has your best interests at heart. Whether you need protection for your business, your family, your home, or more, we can help you.
About Our Agency
Get Your Insurance Quote
As an independent agency, we are here to help you find the right coverage.
The Advantage of an Independent Agency Working for You
What makes our independent agency different?
Find Out More
We represent multiple insurance companies.
We are by your side every step of the way.
We offer a wide variety of insurance solutions.
We are there for you in your time of need.
The Solution to Your Insurance Needs
Providing a variety of business insurance, personal insurance, and employee benefits solutions is what Superior Insurance Group does best.
Get a Quote
Professional Associations
Our professional associations signal a dedication to customer service and helping our clients to the best of our ability.
Real clients. Real reviews. Real coverage.
“Paul and his team are the absolute best. They are professional, thorough, and great to work with. Highly recommend working with Superior!”
– Noah T.
”Paul Wiese goes above and beyond to make sure his customers are properly insured with the exact coverage they need. I’d highly recommend Superior Insurance Group.
Angie S.
”If you need someone to walk you through your policy and make sure you have adequate coverage, the folks at Superior Insurance Group are the right people for the job!
Paul D.
Serving Michigan and More
We have two convenient offices in Bay City, MI, and Gaylord, MI, allowing us to serve clients throughout Michigan and over four other states.
Contact Us
What We Offer
- Our streamlined and efficient process.
- The same treatment for all commercial lines accounts.
- Annual reviews for commercial and personal lines accounts.
- Commercial line checklists.
- One-on-ones to make sure nothing gets missed.
- Optional considerations or enhancement coverages.
- True value, not just price.
Interactive Graphic
Click it. Read it. Cover it.
Get a glimpse of the risks you face and how your insurance can protect what matters most.
Garage Repair Shop 101
Make sure you cover the unique risks you face with garage repair shop insurance.
- Click on the hotspots.
- Discover your risks.
- Get the right coverage.
Not what you’re looking for?
Find even more interactive graphics for farm insurance, contractor insurance, home insurance, and auto insurance.
